During the World Cup, the referees sprayed something on the ground. It looked like it was white paint, but it was foamy. It was right before a free-kick on goal.
What was the stuff they sprayed on the ground?
It's called "Vanishing foam".
It's used by the referees to indicate the minimum distance the players must maintain from ball, in the event of a free kick, as well as the spot from where it is taken.
Some technical details: The can contains water (~80%), butane gas (~17%), surfactant (~1%), and other ingredients including vegetable oil (~2%).
The foam is now authorised for use in top flight football for the Bundesliga in Germany, however Germany's consumer protection agency has banned it due to greenhouse gas concerns, Serie A in Italy, Ligue 1 in France, La Liga in Spain, the Premier League in England, the Synot liga in Czech Republic, the A-League in Australia and Thai Premier League in Thailand.
Refer this wiki link.
Also another link.