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Is there a story or meaning, or is it just random and whimsical fashion?

Example cowboy hat 1, Example 2

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It doesn't seem to be just Germany, but a recent fad for soccer fans in general. (A google search turns up the flag cowboy hats in a variety of team colors.) I don't know the story behind them, however. –  Ben Miller Jul 20 '14 at 20:12

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