For players of the four nations that comprise the Lions being selected for a tour is seen as a major achievement in one's career. For Lions fans it can be a bucket-list trip and coverage of games shows many blocks of these fans at every match.
But for the host country it is once every 12 years that it happens, a player will need a long international career to appear twice and may not ever appear. As the Lions are a best-15 team from these nations are these matches actually seen as bigger than a individual touring nation? What is in it for host's teams and players for the tour matches and Test series?