The NBA is constantly tweaking the rules to make the game more entertaining, faster-paced, etc.
So has the NBA ever considered reducing the 24-second shot clock (say by even one second)?
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I don't know of any official talk about that specifically but I'm sure it has been suggested. I remember Jason Kidd mentioning back in the early 2000s that he thought it would be a good idea to take a couple seconds off of it. At the time it might not have been a horrible idea in that teams normally used most of each possession and the scores were often very low. That was the prevailing belief on how to maximise your chances. Nowadays they tend to think the opposite way, not that this is ironclad to work well either but that's the thinking. Being that they allow the zone and defenders can lurk on the perimeter off the ball so easily, and it takes longer to actually get into any kind dribble penetration, taking time off the clock is likely to be a terrible idea.