24-second shot clock: Has the NBA ever considered reducing it?

The NBA is constantly tweaking the rules to make the game more entertaining, faster-paced, etc.

So has the NBA ever considered reducing the 24-second shot clock (say by even one second)?

• 24 seconds is already a pretty short amount of time to get the ball down the court, and also set up a play, and execute that play. In college they are given 35 seconds, which I would agree seems to be too long as there is too many times an offense isn't punished by good defense. Talks of reducing the shot clock in the NCAA have occurred.
– Nick
Apr 27, 2014 at 19:04
• At some point, reducing the shot clock too far would actually make the game take longer due to more violations. 24 seconds was calculated to optimize for 60 shots per team. Apr 28, 2014 at 10:11
• @SteveJackson "24 seconds was calculated to optimize for 60 shots per team." Any reference to this would be an interesting read. I, for one, was not aware of such.
– user527
Apr 28, 2014 at 12:30
• @edmastermind29 looks like wikipedia mentions it: en.wikipedia.org/wiki/Shot_clock#Creation Apr 28, 2014 at 13:39
• (1) It is unclear why 60 shots is optimal. 60 was just an arbitrary number thought of by some guy in the 1950's. (2) During the 2013-2014 regular season, each team averaged 6,806 FGA or 83 FGA per game. (3) So if 60 is somehow the magic number, then the shot clock should instead be made longer, given that current NBA teams are overshooting that number. (4) But clearly there is no reason to suppose that 60 is somehow the magic number.
– user3564
Apr 28, 2014 at 18:39