Is there a story or meaning, or is it just random and whimsical fashion?

![Example cowboy hat 1][1], ![Example 2][2], ![Example 3][3]


  [1]: https://darkroom-cdn.s3.amazonaws.com/2014/06/germany6-760x507.jpg
  [2]: http://www.happyholidays2014.com/wp-content/uploads/2014/06/Germany-Fans-World-Cup-2014.jpg
  [3]: http://9worldcup.com/wp-content/uploads/2014/05/Germany-Fans-World-Cup-2014.jpg